How To Maximize Sales
Top 5 Trade Secrets
Identify Customer Needs
This sounds simple but most business owners get busy with the day to day aspects of running a business and they don’t explicity think about this.
Normally you have a pretty good idea of what customers want, but have you ever stopped and asked customers what they want?
Most business owners have a “close but not perfect” understanding of what the customer wants.
Address Those Needs
You need answers to those main issues. The answers must be honest and real. No lying.
Now I can dress up those answers in a very compelling way, but you need to have answers.
Your business must be able to solve the problems the customer has. If you can’t do that then I can’t help you.
Keep It Simple
Attention spans are short and getting shorter. A sentence works better than a paragraph.
The real skill in digital sales/marketing is in coming up with a message that is short and compelling.
That is WAY more difficult than it sounds.
Make It Gorgeous
Realistically the beauty of your website has absolutely nothing to do with the quality of the product/service you sell.
However that is not how people make decisions.
One of the core skills of a great web designer is building something that people just want to look at because it is so good looking.
Easy Conversion Process
I can’t even begin to tell you how frustrated I get when a site has me ready to buy and then the checkout process is screwed up.
Or when I am ready to fill out a lead form and it has 15 fields that I need to enter just to submit my information.
If you want people to buy or contact you then it needs to be drop dead simple.