Boost Your SEO
Top 5 Trade Secrets
#1 Keyword Research
The first step is to identify the main keywords that people type into google when they search for your product or service.
Second you need to understand how many people are searching for those words to get an idea of what would be valuable to rank for.
Third you want to look at the competition to see what you can realistically rank for. There is no point in spending resources on SEO when you will never be able to get on the first page.
#2 Keyword Optimization
When you know what keywords you want to go after you want to include them in prominent areas of your website like the title tag, the page url, and the heading tags in the content of the website.
It is important to not overdue it – you don’t want to do “keyword stuffing” which means repeating the same keywords a lot of times.
You want the top words to be prominent and then the rest of the content on your site needs to appeal to humans, not bots.
#3 Meta Tags and Descriptions
Meta tags are snippets of text that describe a page’s content. They are placed in the code of a website but are not visible when a human looks at the site. They exist to tell other computers what the site is about.
These are usually what Google displays in their search result.
The trick is to balance keyword optimization and human clickability. You want something that includes your keywords, but is also compelling ad copy so people will click on it when they see your site in Google search results.
#4 URL Structure
Google recommends using simple URLS with words that are relevant to your content so users can tell what your page is about. An unfriendly URL might look like:
example.com/folder1/2022/05/newpage-125745.html
while a friendly page might look like:
example.com/article/ten-rarest-baseball-cards.html
#5 Page Speed
Google puts a big emphasis on site speed. Users want blazing fast websites so they can get the information they need quickly.
Google has responded by making website speed an major consideration in SEO rankings.
All the sites I build are blazing fast by default.
