Ads By Justin Case Study
Before
After
The Challenge
This is how I got started building WordPress websites. For about 10 years I ran a small digital marketing agency where I helped small and medium businesses with their ads.
Over the years I realized that my website was looking dated and hired a few different people to build a better website.
I never got the results that made much of a difference and designers are really expensive. Mostly I just wasted a lot of money.
The Solution
Eventually I got fed up and decided to do it myself.
I spent a few months learning WordPress part time and then I started working on my own site whenever I had free time.
I was able to test a lot of different design ideas and see how they performed. I studied other leading websites and copied their best practices. I also rebranded from GetXperts to AdsByJustin.
By the time I got to the final draft my conversion rate had tripled!
Results
Before
After
Key Tactics
- Identify and address key customer concerns – The main concern people have when looking for a Google Ads manager is who can make them the most money. That is really all that matters. In my previous site I talked about my skills and experience, but on the new site I very explicitly focused everything around my track record for making business owners money.
- Modern look and feel – My old website looked dated and my new one looks a lot more like the kind of thing you see from a leading tech company.
- I explained what exactly I do – A lot of companies don’t want to give away too much of their “secret sauce” on a publicly avialble website. I went the other direction and built pages that explain exactly how I get such great results. The candor has been more than worth it.